Portfolio

From four photos, a video for the big screen. From one vintage photo, scenes that never existed. And a campaign never shot, for a brand that does not exist.

Orange1 anniversary · 2025

A few grainy photos,
and a cinema screen

A surprise for a company’s anniversary, asked by a friend: a few photos of the car, none in high resolution, and no chance to take more.

The hard part was where it would be shown: on a cinema screen, a flaw nobody notices on a phone is seen by the whole audience.

From those photos the car was set in motion again, at the quality a screening demands.

That’s how the evening opened, in a cinema in Vicenza. The CEO knew nothing about it.

From low-resolution photographs · video generated with Kling 1.6 · screened in the cinema

Art director Federica Bortolamai. AI filmmaker Barbara Novara.

Drag the handle: the original on the left, the reconstruction on the right.

From a single frame

One photo, and it was damaged

The starting point was a single vintage image, damaged. Not a photo shoot to retouch: one shot, with whatever had survived.

Around that little, a whole scene grew, one that holds up close. It held up to a change of vest colour too.

Rebuilt from a single frame · generated storyboard · variants on request

Project produced for Areavideo S.r.l.

This photo shoot never took place. There is no branch, there is no light of that afternoon, there is no bottle. There is no brand.

Concept

AMALUR, a brand that doesn’t exist

A cosmetics line that was never produced, and the campaign that treats it as if it were already on the shelves. Amalur is the Mother Earth of Basque mythology.

Five products with formula, packaging, claims in three languages and audience. And the positioning, the hardest part: pro-age, not anti-age.

Not one bottle exists: every photo and every scene is generated. You see whether the idea works before spending on production.

Brand identity · product line · campaign · social, print and outdoor

All sixty-four pages are below, ready to leaf through.

—

Arrows, or swipe with your finger

The pages are deliberately low resolution. To see the campaign in full, in high quality, write to me.

The campaign in motion

The toner29″

The bottle13″

The cream26″

They start muted when you get here. Press for sound. None of these shots was ever filmed.

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A few grainy photos,and a cinema screen

One photo, and it was damaged

AMALUR, a brand that doesn’t exist

A few grainy photos,
and a cinema screen